I work across the disciplines of creative expression, bringing together strategy, design, storytelling and production. With 20+ years of experience across media, entertainment, gaming and esports, I work at the intersection of creative vision and execution, shaping ideas into meaningful, tangible work.

As a Design Director, I have led design teams, directed content departments and guided creative projects from initial concept to final delivery.

My work spans visual identities, motion graphics, promotional campaigns, broadcast packages, opening sequences and video production, alongside exploring new creative possibilities through AI, emerging technologies and code. I combine a director’s perspective with a maker’s mindset, remaining closely involved in the craft while building teams, processes and creative systems that bring ambitious ideas to life.

Today, I continue to work independently as a Design Director and Creative Partner, collaborating with teams, brands and businesses across disciplines. Equally comfortable defining creative direction, leading people or getting hands-on with production, I explore how design, technology and storytelling can come together to create work with purpose and character.

This portfolio is a glimpse into that journey: a collection of projects, disciplines and experiments shaped by curiosity, experience and a constant drive to imagine, create and make things happen.